GWS Media

English is the first language for only 8% of the world's population.

If you want to sell your goods or services to the other 92%, then GWS can offer you and your company a significant competitive advantage.

The majority of British companies hoping to sell abroad have Web sites in English only. A few have an introductory page on which a welcoming message is available in more than one language. A slightly larger number have alternative Web sites in different languages, reached by selecting a flag or region on the front page.

Hardly any have genuinely multilingual Web sites - that is, Web sites on which you can change languages within individual pages of the site.

An edge over your competitors

While English is the international language of business, having a genuinely multilingual Web site gives you a distinct edge over your competitors.

When a foreign buyer is browsing your site, not only will he be grateful that you have gone to the trouble of providing a version in his language, making him more inclined to buy from you - he will also benefit if he is fluent in English. When he comes to a technical term or specification, he may well want to check it in his own language. Using our advanced coding, on every page of your site the buyer can click on a language icon, choose from the range of languages on offer, and then immediately see the page in his own language.

Choice of languages

Your choice of further languages will depend upon other considerations including your target markets and their relative size and importance. We can provide an advisory service to assist with the decision-making process.

Whatever your marketing requirements, GWS can help you decide on the best solution for your needs and advise on specific issues you might need to consider - as well as taking care of the technical and project management side. With our experience of translation projects we can help to ensure that your multilingual web presence is up-and-running as smoothly as possible - on budget, and on time. If you are involved in exporting or want to build an overseas client base, we can offer you a solution.

From small sites to large database-backed web presences

We can produce translated versions of all sizes of web site, ranging from simple brochure sites through to large database-backed sites with hundreds or thousands of pages.

Whatever technology drives your web presence, we can advise you on the best way of getting it translated into multiple language versions - without sacrificing any of the functionality of your current site - as well as the most cost-effective solution.

It is of course critical that the translation should be faultless. Translations may be done in-house by your company, or we can arrange the work through agencies who only employ 'first language' translators.

National and regional sites with customized content

Companies with branches in a variety of countries often want regional sites with customized content - based on the interests, outlook, culture and buying patterns of clients in each country.

Different language versions of your site can contain divergent content. We can help you decide on the solution that matches your requirements - and that lies within your budgetary constraints.

Tailored designs

Page designs can be tailored to the expectations and preferences of users from different nations. This is particularly important in highly competitive areas where a potential customer will tend to prefer a site which feels 'right' and does not look like a foreign import or a generic international site.

Translation Services

For translation work we recommend Aplin Translation Services.

For further information contact us today: +44 (0) 117 9724835

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