GWS Media
Tel: 0117 9724835
Marketing & Promotion – Search Engine Promotion
Nowadays most people don't look for goods and services in the Yellow Pages. Instead they go to a search engine of their choice and type in a few words, often qualified by the name of a town or city.
As a result of this overwhelming shift to online searches, ensuring a company Web site is visible near the top of the search engines has necessarily become an essential marketing strategy. The simple equation for businesses is that the higher your company appears on a search engine like Google, the more visitors your web site will receive. Additionally, your search engine visibility is directly linked to the branding of a company, as it presents opportunity for your business to be noticeably connected to its services, and therefore more forcefully linked with that in the mind of the comsumer. So it clearly pays to make sure your web site is as visible as possible under searches relating to your business.
But how to get there?
Search engine promotion is a key area of expertise at GWS, and we have helped many clients to top positions in Google over the last 10 years. Many companies offer some form of site promotion, but few deliver the kind of consistent and robust results you can expect from GWS. Achieving high search engine visibility with carefully managed programmes of detailed and customised promotion is a critical aspect of the specialist services we can offer clients.
Next steps
Before embarking upon any programme of site promotion, we need to establish the particularities of what they offer, so we can customise our agenda in line with their own specialism. The first step to doing this is determining, in consultation with a client, the words or phrases by which they would like to be found together with the key geographical targets. By doing this, and analyzing which search terms are used most in that area, we can then determine how long it will take to develop good search engine positions.
As our service is designed to be completely tailor-made to your business, the more we know and understand what it is you do, the better we can help you. For this reason we strongly recommend a face-to-face meeting, during which we can better understand the scope of your company and your aims in relation to your web site's online visibility. We offer a free consultation in our office in Queen Charlotte Street, which is located in the centre of Bristol, and a fifteen-minute walk from Bristol Temple Meads.
