GWS Media
Tel: 0117 9724835
Marketing & Promotion - Search Engine Promotion
GWS provides a combination of Search Engine Optimisation [SEO] and Search Engine Promotion [SEP] because of the benefits they deliver to clients. Our organic and ethical strategies build up your online visibility and the effects are cumulative, growing over time.
The benefits in terms of an increased volume of traffic and enquiries that a business can obtain from the high online visibility created by SEO and SEP are superior to those produced by other forms of online promotion, and ensure that the return on your investment in your web site is significantly increased.
Positions in the standard search results are more valuable
Studies have shown that people are approximately three times more likely to click on a website link in the organic search results than one in the paid ('sponsored') listings, and the approach we take at GWS is to get clients high positions in the organic search results.
One of the major benefits of successful search engine promotion is the constant visibility it affords your website. It means that consumers can find your goods and services 24 hours a day, 7 days a week; and because this kind of promotion works with an agreed set of the key target phrases for which your potential clients are searching, your web site helps you to reach your target market quickly and directly.
Affordable visbility
Another advantage is that SEO is affordable by businesses that can't justify paying the high rates associated with traditional advertising. It offers a great opportunity to maximise visibility and awareness of your company, and allows small and medium-sized businesses that operate on a local or national level to compete with international companies in their field.
Professional SEO services give businesses specialised expertise, including website, keyword and link analysis, competitor research and goal setting for your web site, as well as content and link-building services.
Overall, obtaining SEO services from a professional company is a very cost-effective method of achieving high online visibility. At GWS we can work for you in a way that suits your business. This can range from managing a single SEP campaign, to acting as your outsourced marketing department.
