GWS Media
Tel: 0117 9724835
Marketing & Promotion - Search Engine Promotion
At GWS we closely follow the ways in which search engines index and rate web sites in order to achieve high visibility for our clients.
We adhere to what is known as an ethical SEO approach. This means we follow the codes of best practice that the search engines themselves have set out, working within those parameters and creating long term organic links, as well as establishing high quality original content that is attractive to visitors.
Google wants to display the best results
Google wants to display the best, most relevant results for a search, and uses factors such as the content of a site as well as the links to that site to decide on the most relevant results. We help to improve the site's content, and the better that content becomes, the more likely it is to attract links from other sites. We also work on your behalf to increase the number of high-quality links that point to your site. We also help clients by getting them involved in activities that will help to generate links and visibility.
The risks of unethical SEO - why it's not worth it
Unethical SEO (sometimes known as 'black hat' SEO) attempts to produce quick results by generally deceptive means such as hidden text, doorway pages, links between irrelevant sites and so on. Such strategies may briefly yield results, but ultimately search engines will always penalize the positions of sites using these strategies. Moreover, as work done under unethical SEO is usually hidden, clients cannot see what has been written on their behalf or about their business, creating reputational risk, as well as putting a question mark over the company's ethics and quality.
Better, longer-lasting visibility
Ethical SEO work avoids these problems entirely, by working with the search engines and respecting their wishes to keep content varied and interesting to real people. Following such a process not only means that your web site will obtain better and more long lasting visibility, but also that its quality and usability will be of a higher standard. Since an ethical approach to SEO focuses more strongly on a web site and all its contents being readable by humans, there is also a greater emphasis on the design and layout being user-friendly.
