How often do you communicate with your existing customer base? If you don't stay in touch with them regularly, there is a danger that they may forget about you. And if that happens they may turn to your competitors the next time they are looking to buy.

There are many ways of keeping in touch with your customer base. You can't always do this in person, but one of the things you can do is send regular customised email newsletters to clients - a cost-effective way of staying in touch.

These can include a variety of incentives and news to keep them informed about your product and service offering, and encourage repeat business.

Contact us in our Bristol Offices to find out how GWS can help you with all your email newsletter requirements from copywriting to photography, newsletter design to list management, all under one roof.

Viral Marketing

Viral marketing is simply marketing that spreads of its own accord, after enough people have had the marketing material sent on to them to start the ball rolling.

Typically it takes the form of videos, stories or information that are spread by email, and must be compelling enough that people feel the urge to pass it on to their friends, co-workers and other acquaintances.

It has to be quirky, unusual, funny, topical or shocking to achieve this. When it catches people's attention, a large amount of the distribution work is done for you.

GWS can provide viral adverts in different media, and advise on viral marketing opportunities linked to your Website.