Online Reputation is simply about achieving the best public image and brand recognition for your company.
This ranges from ensuring consumers have a favourable view of your products or services, through to increasing awareness in your Industry or sector of what you do and your perceived importance, through to addressing and neutralising unhelpful publicity for your company. The benefits of a favourable image and good reputation in your target markets can be enormous. The costs of allowing issues that have a negative impact on your image or bad publicity to go unaddressed can be steep.
The online reputation of companies as well as individuals is constantly at risk. Disgruntled customers, former business partners, competitors with an axe to grind - all may have an interest in making unhelpful or derogatory remarks about your products or services online.
So many people now search for information about a company for using or doing business with them, that if negative material about your company appears on the front page of search engine results it can have a damaging effect on your business reputation and also on your business.
Whether the negative material involves criticisms of your products or services, assaults on your customer care or environmental / ethical policies, it can lead to loss of business and loss of profitability.
As part of our expertise in all aspects of internet marketing GWS offers a specialist service in online reputation protection, monitoring your reputation online and alerting you to possible problems, as well as helping to ensure that negative stories about your company do not appear on the front page of the main search engines.
Online Public Relations covers PR on the internet, and is becoming more and more important as the amount of time people spend online overtakes the amount of time they spend with more traditional media like newspapers and television.
With increasing numbers of people using search engines to find out about companies, products or services that interest them, having a favourable profile on the internet is becoming essential. Unfavourable online articles and news stories can be very damaging, whereas favourable online news stories can greatly benefit your company.
Bad word of mouth caused by customers complaining on forums, blogs and social networking groups can not only damage your reputation but also have a negative impact on future acquisition of clients especially if these are visibile when searching for your company.