Community sites allow visitors to generate content and connections with other users, creating a fresh and dynamic experience that encourages repeat visits through compelling interactions between users. They can be a powerful tool to increase your visibility and online reputation, as well as your list of potential clients and business partners.
Higher visibility and visitor growth
GWS has created a number of community sites including a specialist knowledge site in the global human resources market with career advice, professional knowledge sharing, events, blogs and discussion forums. The site helped lead to a tripling of audited unique visitors over a 15 month period, and contributed to a significantly higher profile for the company.
We have also worked on community sites targeted at consumers, for example Barter Buddies (www.barterbuddies.co.uk). This is a social networking site on which like-minded people can meet, chat and exchange goods and services. There is a search facility and a notification tool built in to the site.
GWS also provides technical development work for community sites e.g. for the popular community site All Join On (www.alljoinon.com), which connects people with similar interests online through chatrooms, polls and messaging. This site has seen rapid growth over the last 18 months and is attracting members throughout the UK as well as Europe.
Find out more
GWS can provide consultancy and planning services for developing Community Sites, and discuss with you how your business may be able to benefit from harnessing the power of online social networks.