Do you know how effective your Web site is, and whether it is successfully performing its marketing role? Many sites are not properly monitored once they go live. Basic statistics and graphs may be available, but usually with little or no thought applied to analysis that could help management with online strategy and development.

If you don't know how effectively your Web site is marketing your brand image, products and services then you can't take any informed decisions related to it. You can't tell if the site is failing, or if it is attracting visitors who are turned off by what they find in the pages, or even if there is untapped potential for growth.

GWS Media offer a number of marketing report solutions to help companies understand how a Web site is performing, and how it can become more effective. We help to deliver a better return on investment in a web presence.

Visibility

Our reports assess the visibility of your Web site and analyse how it can be improved. With greater visibility you will get more visitors, and a wider but targeted audience to which you can deliver your marketing message. Poor visibility is the most common reason for Web sites to deliver disappointing results.

Traffic

Traffic reports assess the visitors to your Web site, and analyse how the numbers and quality can be improved. These reports will alert you to problems - such as flat or slow-growing traffic - and provide recommendations and solutions.

Visitor behaviour analysis

Visitor behaviour reports concentrate on how people use your site, and whether they take the desired actions - such as visiting areas of the site that you want them to. Visitors from different sources can be compared to discover the best referrers, and assess your return on marketing and promotional investment.

Usability Assessments

Providing people with monitored access to Web sites and setting them specific tasks helps to identify issues with content, navigation and design that may be hampering your site's effectiveness. These reports include recommendations and solutions.

We can help you understand how your site is performing and whether it is delivering as part of your marketing strategy. Contact us to find out more.