GWS Media
Tel: 0117 9724835
Web sites – Database - backed Web site
Buying over the internet
As companies grow, competitive advantage can be achieved from storing and mining information in databases.
From products and services, through to customer orders and enquiry tracking, every aspect of a company gains from integrated database systems.
Companies are discovering the extra benefits available from linking databases to their Web site. Building on this foundation, a Web site can be richer, more up-to-date, and a more powerful informational and relationship-building tool for your customers and partners. When it comes to your web presence, you should look for a company that can leverage your existing databases, and create new databases on which your e-business activities will grow.
Talk to GWS about the advantages your company can obtain from integrating its Web site with a database back end.
Ecommerce and Catalogues
Possible options with a database back-end include:
- Catalogue pages that automatically update when your products and services database is changed.
- Order management systems that tell the customer how their order is progressing.
- Invoicing systems that allow customers and supply-chain partners access to an authorized area of your Web site to view outstanding payments due.
- Secure areas which deliver tailored offers to your customers, helping to maximise their lifetime value.
Systems can be built to suit your exact requirements.
Database Benefits
- Easy Updating
- Personalized Pages
- Rich Ecommerce
- Powerful search options
Personalized Pages, Interactivity
Database backed sites offer the potential for greatly increased interactivity and personalization in the customer experience. Customer details and preferences can be stored and pages delivered to suit them. Detailed custom searches can be performed on your product range and site contents, helping your customers find exactly what they want as rapidly as possible.
GWS will help you realize the full benefits of database linkage, increasing the cost-effectiveness of your site by delivering contents that suit your customers.
Updating systems
Database backed sites can help to reduce your updating costs. We can incorporate updating systems which are simple to use and allow you to keep the site current yourself. For frequently updated sites this option offers significant ongoing savings. A variety of updating systems, through to entry level content management systems are available.
