Online film and video services by GWS Media, Bristol

Your online content needs video!

Use film and video to communicate your brand message. And don't just settle for a bland corporate video: really talk to your audience. That's the key to successful online video marketing today.

A good online video strategy covers your website, video seeding, video sharing, and optimising videos for users and SEO. We will work with you to develop a strategy that will help you maximise your reach.

  • Videos capture emotions and tell stories
  • Videos increase online user engagement
  • Video are a key brand touchpoint
  • It's important to make your video content shareable
  • Optimising videos for searches increases their potential reach

Great ways to use video for your business

Videos are supremely versatile marketing and branding tools. They can help you explain, connect and share concepts with people in a friendly and immediate way.

Make sure you harness video's full potential when designing your video strategy. Don't just settle for a bland corporate piece on the home page. Here are some great ways to use video in your organisation:

  • Corporate video: a company video should tell people your company story in a unique and visual way
  • Video testimonials: get your customers to say it for you - social proof is extremely important as it builds trust and relationships
  • Product demonstration videos: a great way to showcase what your products can do, a demo video can help customer service and sales teams deal with enquiries
  • Recruitment video: careers pages are great places for video content that shows off your company and work environment to your talent pool
  • Online video campaigns: using online video ads and spots is a great way to increase brand awareness and sales
  • Live video streaming: streaming events and company milestones is a fun way to use video
  • 'How to' videos: 'how to' videos help you share your knowledge about a subject and raise your brand profile in the process
  • Meet the team: bland corporate 'about us' pages can be spiced up with personalised videos
  • Vlogging: creating company vlogs is a great supplement or alternative to blogging and can often be quicker and easier too

Marketing with online video

Sharing video content is one of the most popular forms of online interactions. People use video sharing to evoke emotions, tell stories and make others think. By creating a video content library, you can become part of people's conversations.  Help your videos find their audience by optimising your videos for search engines and shares.

Not sure where to start? Struggling to integrate video into your online content?