GWS Media Resources

The Difference Between Paid Search and Organic Search

PPC / ADWORDS

Organic search optimisation involves a number of different approaches to give your site more authority in the eyes of search engines and also to make it more visible for specific search queries.

How to Design a Great Landing page for your Google Adwords Campaign

PPC / ADWORDS

GWS Media have put together some guidelines and tips to help you create great PPC landing pages.

11 Essential Tips for Running a Good Google AdWords Campaign

PPC / ADWORDS

Running a good Google Adwords campaign isn’t just about loading up some random keywords into Google and hoping for the best.

SEO vs PPC

PPC / ADWORDS

In this infographic, we explore what SEO and PPC mean and the benefits and limitations of both, as well as summarising each and where it may be of greatest value, depending on what your business goals are.

How to Set up a Google Ads Account

PPC / ADWORDS

In this infographic we explain how to set up an Google Ads account, things to consider and methods of best practise in order to help gain positive results.