The Difference Between Paid Search and Organic Search
PPC / ADWORDS
Organic search optimisation involves a number of different approaches to give your site more authority in the eyes of search engines and also to make it more visible for specific search queries.
In this infographic, we explore what SEO and PPC mean and the benefits and limitations of both, as well as summarising each and where it may be of greatest value, depending on what your business goals are.
