404 – An error message that is displayed when a page cannot be found 

301 Redirect – A method of letting search engines know that a web page has been permanently moved to a new address


Affiliate Marketing – A type of marketing where websites and people promote other peoples businesses for a reward

Alt Text – Text that can be attributed to an image to let search engines know what an image relates to

Anchor Text –The piece of text within a hyperlink that is clickable


Backlink – An incoming link from one website to another

Bounce Rate – Occurs when someone visits a website and immediately leaves after viewing only one page


Content Management System (CMS) – A computer platform that allows the creation of digital content

Conversion Rate – The percentage of people who complete a businesses desired action


Directories – A website that lists a variety of organisations and companies

Do Follow – A HTML attribute that lets search engines know that a hyperlink should affect the links target rank in the search results.

Domain – The name of a website (URL)

Duplicate Content – When you have two or more pieces of identical content


The Fold – Refers to the part of a website that is viewable before scrolling on the page


Google Algorithm – The formula that Google uses to rank web pages

Google Analytics – Web analytics tool provided by Google that allows you to see detailed reports on what users are doing on your site 

Google Bot – Is the search robot which crawls the web indexing pages and ranking websites

Guest Blogging – Creating engaging, informative and shareable content and publishing that content on some one else’s site


Humming Bird – An update by Google in 2013 aiming to understand users intentions behind a search

HyperText Mark up Language (HTML) – Is a set of symbols and codes that helps browsers know how to display text and images on a web page


Impression – When someone sees your website in the search results but doesn’t click through to it

Indexed Pages – Web pages that Google has crawled and added to its database

Internal Link – Links to different pages on the same domain/website


Keyword – Is a particular word(s) that describes the content of a webpage

Keyword Research – Looks at what potential customers are searching for


Landing Page – The targeted page in Pay Per Click campaigns aimed at a specific niche

Link Building – Is a way of obtaining backlinks from other websites back to your own


Manual Penalty – Is when your website has been manually reviewed and deemed to violate the Google Webmaster guidelines

Meta Description – Refers to the part of text that appears in the search results underneath a websites URL

MoZ – One of the leading tools and resource providers in the SEO world


NAP – Refers to a businesses Name, Address and Phone online

No Follow – A HTML attribute that lets search engines know that a hyperlink from one site to another should not affect the links target rank in the search results.


Offsite SEO - Refers to methods that take place away from a website with the aim of improving the websites rank in the search results

Onsite SEO – Refers to methods that take place on a website with the aim of improving the websites rank in the search results

Organic Searches – the amount of visitors obtained directly from the search engine results

Outreach – In a digital sense this means reaching out to potential clients and relevant websites with the aim of building relationships and increasing a businesses exposure


Page Title – the title that appears at the top of a search result in search engines

Panda – Refers to a Google algorithm that looks in to the on-site factors and content of a website

Pay Per Click (PPC) – Is an Internet advertising platform where customers pay for each click on their advert

Penguin – Refers to a Google algorithm that looks in to the backlinks and offsite factors of a website


Site Audit – Provides a detailed account of any SEO and technical issues with a website

Site Map – Is a list of all the pages that are on a specific website

Social Bookmarking - raising a sites profile through mentions, shares and likes throughout social media networks. This is a great way to encourage indexing and raise brand profile 


Traffic – The amount of people that visit a website


URL – Refers to the web address that you type in to a browser allowing you to visit a specific site

Usability – How easily someone can use and navigate around a website

User Experience – The overall experience some one has when using a website


W3C – The World Wide Web consortium aimed at continuously developing web standards


Yoast – A great plugin that allows users to help further optimise various SEO factors on their website