Website geared for conversions and local markets

Momentum, a driving school specialising in intensive driving courses, wanted a fresh website that would help position them at the top of the UK driving school market.

They needed a mobile-responsive site that would deliver an increase in the number of clicks and conversions.

The business’s strong local presence in areas around the UK would be presented to appeal to local markets.

Clear, bold design choices and calls to action

GWS created a design optimised for conversions to build trust and confidence in a brand operating in a competitive market.

  • Vibrant and audience-targeted design with bold colours, streamlined imagery, prominent calls to action and integrated social media functions
  • Emphasis on driving school’s local presence with optimised and unique location-specific landing pages
  • Engaging copy with area-specific keywords, highlighting the benefits of the intensive driving model
  • Crafting an engaging user journey to encourage local and direct enquiries
  • Compatible with mobile platforms reflecting the browsing platforms used by the target market

Conversions increased 

The Momentum website is attractive and clear, allowing users easily to sign up for a local assessment.

The national brand and the local nature of the service are both emphasised.

From the initial page, frequent calls to action help guide the visitor through the desired user journey, leading to an increase in conversions.

Website geared for conversions and local markets

Momentum, a driving school specialising in intensive driving courses, wanted a fresh website that would help position them at the top of the UK driving school market.

They needed a mobile-responsive site that would deliver an increase in the number of clicks and conversions.

The business’s strong local presence in areas around the UK would be presented to appeal to local markets.

Clear, bold design choices and calls to action

GWS created a design optimised for conversions to build trust and confidence in a brand operating in a competitive market.

  • Vibrant and audience-targeted design with bold colours, streamlined imagery, prominent calls to action and integrated social media functions
  • Emphasis on driving school’s local presence with optimised and unique location-specific landing pages
  • Engaging copy with area-specific keywords, highlighting the benefits of the intensive driving model
  • Crafting an engaging user journey to encourage local and direct enquiries
  • Compatible with mobile platforms reflecting the browsing platforms used by the target market

Conversions increased 

The Momentum website is attractive and clear, allowing users easily to sign up for a local assessment.

The national brand and the local nature of the service are both emphasised.

From the initial page, frequent calls to action help guide the visitor through the desired user journey, leading to an increase in conversions.

all-crop-final

Increase in goal conversions

time-t01

Increase in average time on site

bounce-rate-t01

Reduction in bounce rate