0-9
404 – An error message that is displayed when a page cannot be found
301 Redirect – A method of letting search engines know that a web page has been permanently moved to a new address
A
Affiliate Marketing – A type of marketing where websites and people promote other peoples businesses for a reward
Alt Text – Text that can be attributed to an image to let search engines know what an image relates to
Anchor Text –The piece of text within a hyperlink that is clickable
B
Backlink – An incoming link from one website to another
Bounce Rate – Occurs when someone visits a website and immediately leaves after viewing only one page
C
Content Management System (CMS) – A computer platform that allows the creation of digital content
Conversion Rate – The percentage of people who complete a businesses desired action
D
Directories – A website that lists a variety of organisations and companies
Do Follow – A HTML attribute that lets search engines know that a hyperlink should affect the links target rank in the search results.
Domain – The name of a website (URL)
Duplicate Content – When you have two or more pieces of identical content
F
The Fold – Refers to the part of a website that is viewable before scrolling on the page
G
Google Algorithm – The formula that Google uses to rank web pages
Google Analytics – Web analytics tool provided by Google that allows you to see detailed reports on what users are doing on your site
Google Bot – Is the search robot which crawls the web indexing pages and ranking websites
Guest Blogging – Creating engaging, informative and shareable content and publishing that content on some one else’s site
H
Humming Bird – An update by Google in 2013 aiming to understand users intentions behind a search
HyperText Mark up Language (HTML) – Is a set of symbols and codes that helps browsers know how to display text and images on a web page
I
Impression – When someone sees your website in the search results but doesn’t click through to it
Indexed Pages – Web pages that Google has crawled and added to its database
Internal Link – Links to different pages on the same domain/website
K
Keyword – Is a particular word(s) that describes the content of a webpage
Keyword Research – Looks at what potential customers are searching for
L
Landing Page – The targeted page in Pay Per Click campaigns aimed at a specific niche
Link Building – Is a way of obtaining backlinks from other websites back to your own
M
Manual Penalty – Is when your website has been manually reviewed and deemed to violate the Google Webmaster guidelines
Meta Description – Refers to the part of text that appears in the search results underneath a websites URL
MoZ – One of the leading tools and resource providers in the SEO world
N
NAP – Refers to a businesses Name, Address and Phone online
No Follow – A HTML attribute that lets search engines know that a hyperlink from one site to another should not affect the links target rank in the search results.
O
Offsite SEO - Refers to methods that take place away from a website with the aim of improving the websites rank in the search results
Onsite SEO – Refers to methods that take place on a website with the aim of improving the websites rank in the search results
Organic Searches – the amount of visitors obtained directly from the search engine results
Outreach – In a digital sense this means reaching out to potential clients and relevant websites with the aim of building relationships and increasing a businesses exposure
P
Page Title – the title that appears at the top of a search result in search engines
Panda – Refers to a Google algorithm that looks in to the on-site factors and content of a website
Pay Per Click (PPC) – Is an Internet advertising platform where customers pay for each click on their advert
Penguin – Refers to a Google algorithm that looks in to the backlinks and offsite factors of a website
S
Site Audit – Provides a detailed account of any SEO and technical issues with a website
Site Map – Is a list of all the pages that are on a specific website
Social Bookmarking - raising a sites profile through mentions, shares and likes throughout social media networks. This is a great way to encourage indexing and raise brand profile
T
Traffic – The amount of people that visit a website
U
URL – Refers to the web address that you type in to a browser allowing you to visit a specific site
Usability – How easily someone can use and navigate around a website
User Experience – The overall experience some one has when using a website
W
W3C – The World Wide Web consortium aimed at continuously developing web standards
Y
Yoast – A great plugin that allows users to help further optimise various SEO factors on their website