10 Tips to to Double Your Facebook Likes
When social media started raising its head as a business marketing tool, there were just a handful of social networks. Facebook, Twitter and LinkedIn were the main protagonists.
Today we have a plethora of social networks and visual networks such as Instagram, Pinterest and Vine to distract us amongst thousands.
With over 1.3 billion users Facebook is the largest social media network that you can’t ignore. This means that you need to keep learning how to use its rapidly evolving ecosystem. The changes to Facebook in just the last 5 years are significant. It has gone public, concentrated on mobile (it just bought the Mobile messaging platform Whatsapp for $19 billion) and is squeezing users to pay for attention. This means that to gain reach you need to seriously consider advertising. This wasn’t necessary a couple of years ago. You built a tribe of Facebook followers and kept the updates rolling.
So if you want to gain attention quickly on Facebook you now need to pay. One easy way to do that is to click on the “Boost Post” button. Boosting your posts on Facebook is so easy to use and can be done in a couple of clicks once you have registered your credit card details. This means you can use this feature to increase online visibility and also grow your Facebook fan base.
But paying for your Facebook marketing and ”likes” isn’t a mandatory evil. You can still grow your Facebook community organically. It will take longer but it is free.
Tips to double your Facebook likes
So what are some simple tips to grow your Facebook community without paying?
- Invite your email subscribers to like your page. Now if they are friends or family then that will be very effective when you are just launching your page. But to make this really work, you will need to offer an incentive of some type such as access to free content such as an ebook or a video.
- Share your blog posts on Facebook. Articles that offer insightful and educational information will provide a reason for people to visit and like your page. Don’t underestimate the power of this type of content.
- Share compelling photos. This is the most shared type of media on Facebook and can go viral if you happen to have that awesome “cat” or “baby” photo.
- Comment on other pages where your target audience also hangs out.
- Share and tag your business page from your personal Facebook account.
- If you host any live events take photos and encourage fans to tag themselves. Maybe even offer a prize for the most creative photo.
- Offer fans discounts and specials. This is one of the biggest reasons people like a brand’s page
- Link your Facebook page to your Twitter account. You can also be set up so that it automatically tweets when you update.
- Host a contest. Make sure that one of the conditions of entry is that they have to like your page. Apps and platforms for helping you do this include. Shortstack, Rafflecopter and Agorapulse.
- Make it easy for people to “like” your page. One of the best ways to do this is to use a Facebook social plugin on your website or blog that is in a prominent location (top right on the homepage like I have on this page), so that people can like your Facebook page without leaving your site
Want some more ideas? Check out the infographic below.
Infographic source: Whoishostingthis.com
What About You?
How are you increasing your Facebook likes? What has been your most effective tactic? What do you think about Facebook squeezing you to pay for fans to see your updates?
Look forward to your insights and feedback in the comments below.
Want to learn how to make your blog a roaring success?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 223,000.
Want to start blogging?
The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.
8 Ways to Motivate Your Followers to Amplify Your Content Marketing
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.
So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!
#1. Make it emotional
Reno was tired of being beat down by people who probably had never set foot in the Biggest Little City in the world. So they created a campaign that encouraged people to share why they love Reno and tie it back to a BIG reason and a LITTLE challenge.
This resulted in hundreds of people submitting videos, images and stories on a microsite they created. The content from this site was then shared on the group’s Facebook page, Twitter, Instagram and Pinterest. They also encouraged citizens to tag #biggestlittlecity so the organizers could easily track the social conversation.
People went crazy using the hashtag over 2,000 times in a few short months and taking the message to the masses that Reno was experiencing a cultural and technological revolution. The result was an authentic, grassroots movement supported almost entirely by UGC. They even made a TEDx video because of it.
#2. Show me the LOVE
People love contests — and when the reward is right folks will share just about anything. Contesting is one of the best ways to get fans to share content and to spread your message for you.
Contesting and engagement programs such as Offerpop can help even the most HTML-challenged folks create quick contests such as Tug of War, Look Books, quizzes, deals and offers — all designed to get your fans to create content for you by offering a little bit of incentive.
#3. Acknowledge and engage
We all love comments on our blog, Facebook shares and Pinterest re-pins. It’s like Christmas coming early. A good social media manager tracks all of this and responds back with a personal comment, a reciprocal retweet or at the very least a courtesy “like” on their social media networks.
When someone is already engaged with your brand the best thing you can do is continue that conversation by asking questions, offering to provide more information or just checking in every once in a while.
#4. Crowdsource blog content
We all get writer’s block. And lets face it not everyone wants to hear from the same person over and over again.
Why not create a blogger ambassador program and encourage your friends, fans and cohorts to submit content that they create. Snack maker Nature’s Bakery created an entire blogger ambassador campaign working with athletes that have values that the company embraces. The ambassadors not only provide content for their blog through images, videos and stories but they also tag Nature’s Bakery in pictures from all around the world thereby connecting their own healthy audience with Nature’s Bakery and their fan base.
Check out tools like GoodBlogs.com that help you aggregate blogs from writers across the globe for a small fee.
#5. Ask for a Retweet
Ever try asking fans to RT and add a comment, photo or tag a friend? Pretty simple right? Next time you post the most epic 140 characters EVER ask your fans to retweet it and add a quick comment or photo? Heck with Twitter’s new snazzy tagging feature you can even ask them to tag 20 of their friends who might want to be “entered to win.”
See, UGC doesn’t have to be rocket science. It just has to be interesting.
#6. Make it easy
Don’t make your fans go through five steps to share their content with you. Asking them to take a picture, e-mail it to you, sign a photo release form and then fill out a survey isn’t going to get you a ton of content. Make it easy for fans to get their content to you by using a #hashtag.
You can even use apps like Offerpop’s Hashtag Gallery to aggregate all those lovely images promoting your brand and put them on a single page on either your Facebook or website. Pulling all that content together really shows momentum and results in more fans entering the contest. If EVERYBODY is doing it, who wants to be left out?
#7. Say thank you
So you’ve gotten your fans to submit videos, photos, memes and blogs on your behalf. And you haven’t parted with any cash money at all. It’s now time to say thank you and reward those fans for giving you so much royalty-free content to work with.
Pick one and make them the fan of the week, randomly select a photo or video and tag that person letting them know they are the lucky winner this week and will receive (insert amazing prize of your choosing). Give a little and you will get a lot more in return!
#8. Connect it to the customers
People like to share. It’s just natural. And people love to share on social media. Obama ‘s social media peeps captured this with their “Share your Stories” campaign which encouraged people to share who they are and gave people the opportunity to like their favorite stories and share them. It also gave the Obama campaign a boatload of quality, emotionally driven UGC for their other networks and created thousands of “messengers” on social media.
By connecting the content back to the customer and their experiences and emotions brands have a much stronger chance of having their message shared.
What about you?
How do you motivate the crowd, fans and followers to create and share your content? What has worked for you?
Look forward to hearing your stories and insights in the comments below.
Guest author: Abbi Whitaker is the president and founder of The Abbi Agency, a digital communications and public relations firm with offices in Reno and Las Vegas.
Want to learn how to make your blog a roaring success?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 223,000.
Want to start blogging?
The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.
10 Tactics You Must Use in Your Content Marketing Strategy
Social media marketing is still cool but there is a new kid on the block. The name…”content marketing”
So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes. That creates brand awareness, inquiries, leads and sales.
It’s about being ubiquitous.
You’ve also probably heard about content marketing a million times over but how much effort do you really put into yours? Are you using every method that you should? Check out these top 10 tactics you “must” use in your content marketing strategy and get inspired…
1. Blogging
If you don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. A blog will not only increase your SEO, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don’t just rely on your own blog either – search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.
Put it into action:
- Find out what your audience wants to read
- Create interesting, shareable content on a weekly basis
- Guest post on influential bloggers websites
2. E-Books
Fear not, an e-book doesn’t have to be a lengthy novel. It’s the perfect way to provide your visitors with interesting content to read. It’s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up. Make sure each page is useful and hire a designer to ensure it looks visually awesome. Keep sentences short and use bullet points to help with the flow of the book. Stats and reputable quotes are also a great way to back up your statements with facts.
Put it into action
- Make it visually appealing
- Add statistics, numbers and quotes
- Offer it as a free incentive for customers to sign up to your emails
3. Video
Did you know Video is the most engaging way to connect with your audience? According to Forrester Research, a 1 minute video is worth 1.8 billion words. That’s because a video is so easy to digest and it’s much more memorable than text. The best type of video you can create for your business is an explainer video and these tend to come in the flavour of animated, or screen recorded. If you want to create a video then you need to think about your customers. Think about what problems they face, and how you go about solving those problems – and use that as the basis for your story.
Put it into action
- Showcase the best parts of your product in an explainer video
- Think about the problems your customers face and show how you solve those problems.
4. Infographics
Infographics are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story. Make sure you do plenty of research to find the right stats and the right story that you want to tell. A great tip would be to conduct a survey so that you get the latest and most up to date facts possible. Here is an example of a post with an infographic included.
If you need some more inspiration, check out Visual.ly for a website full of creative infographics.
Put it into action:
- Tell the story using powerful design and statistics
- Conduct surveys to get the latest facts
- Share it on blogs, social media and communities
5. Slideshare presentations
SlideShare is an awesome way to show off the content you create – with 60 million global users, it’s actually the world’s largest content marketing platform. As you might expect from the SlideShare brand name, the service is commonly used to exhibit presentations, which users can click through slide-by-slide. But that’s just scratching the surface; you can also upload and share infographics, documents, PDFs, webinars, and even videos. It’s a great way to distribute your content, raise brand awareness and establish your business as a leading authority in your field.
Put it into action:
- Make sure you share all your content on SlideShare
- Monitor your SlideShare account for comments – your content can tap into SlideShare’s huge audience and create valuable opportunities for your business!
6. Social media
Social Media is the perfect way to show off your personality, and your content. You need to be strategic with your posts, switching it up for different social platforms. Discussions are great for social media and a really engaging way to connect with your audience. On Google+ and Linkedin, you can join communities and groups that are relevant to your customers and start discussions.
Twitter is slightly different because you’ve only got 140 characters to play with, but organised chats such as ‘#contentchat’ really help bring awareness to your brand. The idea is that you all hashtag the same topic, while asking or answering any questions related to the topic of the chat. When it comes to Facebook, think about injecting your personality and post plenty of fun images to get those likes, shares and comments up.
Put it into action:
- Create discussions – ask your audience questions
- Be yourself – show off your personality
- Partner up with industry experts to create an engaging online chat
7. Email marketing
Never underestimate the power of email marketing. If people have signed up to your emails then chances are they want to hear from you. But, be sure to provide your contacts with useful content, rather than just a barrage of sales spiel. There’s plenty of different types of content that you can email your customers including; competitions, blog posts, e-books, event invites and exclusives.
In order to build your contact list, think about implementing plenty of sign up tabs on your website. Make sure you give your customers an incentive to sign up and follow through in order to build up customer confidence.
Put it in action:
- Send your email list useful, shareable content
- Don’t constantly hard sell to your customers
- Put sign up forms visible on your website with examples as to why they should sign up
8. PR
The essence of PR is to create brand awareness, so content marketing fits perfectly within this ideal. Creating a press release is a great way to attract attention to the latest goings-on in your company. It really depends on your industry as to what your press release could be about, but think about any awards you’ve won, new partnerships, or charity events. And if all else fails, try and think outside the box. Don’t be disheartened if it doesn’t get picked up by any publications because any unique content on the web that relates back to you is always great for SEO.
Put it in action:
- Create press releases that people will want to read
- Post your press releases on blogs, PR websites and send to publications
- Think outside the box.
9. Webinars
Hosting a webinar can be great for content marketing. Think about inviting industry experts, clients or potential customers to join in with the webinar and start a discussion. You can talk about your products, answer FAQ’s, give industry insight, or even ask your clients to talk about why they decided to work with you. Don’t expect to see any jaw-dropping results while you’re recording. The secret to a successful webinar is to create great content, record it, and then post it on your social channels in order to reach a large audience.
Put it in action:
- Invite your clients, potential customers and industry experts to join in with the webinar
- Plan before you record with everything you want to discuss
- Once you’ve finished, share it on your social channels and blog.
10. Testimonials
Testimonials have been around for nearly as long as business itself…but they remain a valuable tool to establish confidence and trust. Customer success stories are a powerful way to build empathy with potential customers, and convince them that your service is more than worth their time and money. Once you’ve worked with a few people, ask them to to rate your service and then you can start to feature those testimonials on your website. Even if you get negative feedback, you can always learn from it and improve on things in the future.
Put it into action:
- Approach a few of your key clients and see if they’d be willing to write a testimonial for you.
- Position your testimonials prominently, and make sure they’re easily visible to your users
- Don’t ignore negative feedback – learn from it!
So there you have it, 10 content marketing methods that you need to be using. With so many tools readily available on the web, there has never been a better time to get creating interesting, shareable content! Good luck and if you can think of anymore – let me know!
Guest author: Sarah Quinn is the copywriter over at www.wyzowl.com
Listen to this as a Podcast
Want to learn how to make your blog a roaring success?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 223,000.
Want to start blogging?
The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.
The Top 15 Social Media Marketing Strategy Mistakes to Avoid
Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another.
But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts.
#1. Not having a strategy
Less than 20 percent of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the day. Businesses that don’t have a social media marketing strategy won’t ever cut through the clutter and deliver an effective message to their target audience.
Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand’s social media voice, and planning out a content calendar with end goals in mind. Without a clear strategy, businesses could create the best content on the web, but receive little to no engagement.
#2. Not integrating with other digital assets
Social media works best when integrated with other digital marketing efforts. One mistake many businesses make is to leave their social media accounts on islands. Not only should the accounts be linked together through profiles, but they should also be directly tied to websites, emails and paid search advertising campaigns. Not connecting these accounts reduces the amount of reach each asset has separately.
#3. Not using images
Images on twitter cause tweets to take up more space on the feed and help drive engagement. Tweets that include an image have 200 percent more engagement than tweets without images. While an image may not be appropriate for every tweet, businesses should include one whenever possible to help draw attention to their message.
#4. Not taking advantage of hashtags
Hashtags are a great way for businesses to insert themselves into conversations and trending topics that make sense, while also doubling engagement.
For example, businesses can use the hashtag #throwbackthursday, or #TBT, to cash in on one of social media’s longest lasting regular Thursday conversations. For this hashtag, it makes sense to post an old image or ad, because it flows with the conversation. Using a new ad or product image would stand out and seem promotional. Using strategically chosen hashtags can help businesses find their target audience, reach non-followers in large numbers and help grow a brand’s influence.
#5. Not using a consistent voice
A business’ Twitter account should be used for business, not personal anecdotes. While unique, funny and chatty messages can make a Twitter account seem more “human,” getting into arguments, insulting other brands or using it to advance the unrelated interests of executives pushes the platform off-message and can create backlash.
Brands shouldn’t have their Twitter account act and sound like a robot either. Repeatedly sending out the same messages can create ill will from consumers as well. The key is to find a happy middle ground where the brand’s voice is consistent, caring and human at the same time.
#6. Not utilizing images or using the wrong size image
Visual stimulation helps drive engagement on social networks. In fact, 40 percent of people respond better to visual information than plain text according to Zabisco. On average, photos get 50 percent more impressions than any other post type on Facebook, while also gathering more likes and comments according to a study by Roost.
To optimize images on Facebook, businesses should make sure to use the correct image size, which varies depending on where the image is going to be used. For the average post, that means uploading a 1,200 x 1,200 pixel image, while Facebook ads have different guidelines businesses should follow to drive the most potential engagement.
#7. Not removing the URL from a post
When you put a link in a Facebook update, the social networking site automatically creates a clickable image that also works as a link. Because of this, businesses don’t need to include the URL in the post. While having the extra link doesn’t hurt anything, it does show to some users that the business doesn’t understand the capabilities and features of Facebook, so it’s best to delete the extra URL.
#8. Not interacting with followers
Social media is meant to be interactive and consumers expect a certain amount of responsiveness from businesses on Facebook. Responding to posts, thanking consumers for commenting and addressing complaints helps consumers feel more connected to the brand.
Businesses should have a strategy in place to respond to commenters, both negative and positive, and how to use the social media platform as a part of a crisis management strategy. Not every comment needs a response, but responding to followers helps build camaraderie and trust between brands and consumers, which can affect future sales and word of mouth marketing.
Google Plus
#9. Not using the platform at all
Google Plus may be the most underutilized social media platform today. It is directly integrated with Google search results, making profiles an integral part of any digital marketing or search engine optimization strategy.
#10. Not utilizing circles or communities
Circles on Google Plus allow businesses to segment followers into groups and address each segment separately with unique content. If circles aren’t utilized, each piece of content goes to every single follower.
To increase conversion rates and engagement, instead of pushing content to everyone, businesses should create content that appeals to specific audiences and then post that content to the applicable circles and communities.
#11. Not including descriptions or prices
Pinning images to Pinterest is simply not enough if businesses want to use the social media site to drive traffic and increase sales. Despite easy access, many businesses are forgoing the use of rich pins, which include a thorough description of the item and the price.
Descriptions should use terms that people search for and be as descriptive as possible and including the price entices pinners to click the link. In fact, a study from Shopify found that rich pins with prices get 36 percent more likes and repins than regular pins.
#12. Not using active images
Pinterest is all about visual stimulation, but many businesses are using static and uninspiring images to portray products. Instead, businesses should use colorful images that show the products in action. For example, instead of a picture of a sweater on a table, use an image of someone wearing the sweater doing something fun. Curalate looked at a half million
Pinterest images and found that factors like color, white space and even the inclusion of faces make a difference in terms of engagement.
#13. Not linking to product page
Businesses should strive to make it as easy as possible for shoppers to go from browsing Pinterest to buying a product. To do that, businesses should link directly to product pages instead of home pages or other non-related content. The more links and moves a consumer has to make before buying a product, the less likely they are to make a final purchase.
#14. Not using hashtags effectively
There is no limit to the number of hashtags a business can attach to a post and for some that freedom has led to an overuse of this normally effective outreach tool.
Hashtags allow people to filter through the millions of posts every day, and it’s very tempting for businesses to try and wedge their way into conversations where they don’t organically belong by using hashtags. But, just like traditional marketing outlets such as email, traditional mail and phone calls, spam can turn off consumers. Instead, businesses should only use hashtags that directly apply to the post or the company.
#15. Not providing content users demand
Many businesses decide to use Instagram as another way to push static ads that could be posted on any other platform. However, Instagram is best used when businesses give consumers a behind-the-scenes look at what is going on and give insight into the personality of the brand.
Instead of posting a touched up photo destined for the pages of a magazine, businesses should use Instagram to send out a picture of the photo shoot, the models laughing, the chefs cooking, or the crew eating some pizza around a big table. Businesses can stay on message and keep a consistent digital voice while still allowing followers to feel personally connected, which in turn fosters more sharing and increased followers.
Wrapping it up
Brands should strive to create their own social media voice, while also attempting to optimize their social media efforts by avoiding the common pitfalls listed above. Social media has the ability to be an effective and cost controlled method for reaching out to potential consumers, engaging with current fans and helping increase sales.
Just like any other marketing strategy, social media efforts should be continually monitored and updated for full effect.
Guest author: Heather Smith is the director of social media for ZOG Digital, an independent digital marketing company based out of Scottsdale, Arizona. You can visit them at www.zogdigital.com or follow them on Twitter @ZOGDigital.
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The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.
The Top 25 WordPress Plugins
Blogging wasn’t that cool 5 years ago. It was for geeks. Since then geeks have become sexy. Now blogging is done by almost everyone.
I think there is a link between the two!
WordPress is “the” platform if you want to take your blogging to the next level. Sure you can do Tumblr and Blogger…. but in the “I am serious about blogging” category, WordPress is the “go to” platform
Why WordPress rocks
One of the best things about WordPress is the global community that creates plugins that make it sing and dance. Want to optimize your content and posts for search engines… there is a free plugin for that. Need a contact form…again there is a plugin already developed for you.
Other benefits include a vast global pool of experts that can design, develop and optimize your blog or website, then there is its low cost and the flexibility.
The top 25 WordPress plugins
So what are the top 25 WordPress plugins?
1. Akismet
One of the biggest problems with a WordPress blog is “spam comments. Akismet stops almost all spam in their tracks.
2. All in One SEO Pack
Need to optimize your blog for search engines? Then this one is the most popular. Another one worth checking out is “WordPress SEO Plugin” by Yoast.
3. Contact Form 7
One of the most important key elements for a blog or website is the ability for people to contact you and this is a very simple plugin that helps you do that.
4. Google XML Sitemaps
Making it easy for Google to crawl and index your site is vital. This plugin automatically generates a sitemap for you that makes it easy for Google’s bots to do that.
5. NextGen Gallery
The rise of a visual web has made it important to have images and photos as part of your content publishing tactics. NextGen makes this easy to do.
Want to see the next on the list then check out the infographic below!
To find out about the top 100 WordPress plugins visit LeadIn
What about you?
Do you use WordPress? What are your best plugins? Any on this list?
Look forward to your feedback and insights in the comments below.
Want to start blogging?
The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.
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