10th April 2014 Social Media 0 comments

Social media is a minefield. When Facebook and Twitter aren't changing their layout, they're introducing new buttons or there's another 'big player' on the scene- which at the moment appears to be Instagram (along with the other other visually led platforms). 

So, what is the most effective way to make sure you're doing these things the best way, to your advantage and to the best of your ability? Well, it's not exactly straight forward, but hopefully we can help you... 
  • # hashtags: They are prolific characters in your online posts, tweets and other messages- since their popularity and acceptance into Facebook, Google + and Instagram, and as dismissed they are by some, they're part of many people's everyday online language now, so it's important you're using them too! If you are hash tagging your message then you have the opportunity to reach a whole section of people that may not be following you, simply for being grouped with their tag. 
The stats:
  • Research performed by Buddy Media has found that messages with hash tags are TWICE as likely to be engaged with than those that don't. Also, it's 21 % more likely to receive interaction if it has one or two hash tags. However, if you exceed two hash tags then you are in dangerous territory as you could be up to 17% less likely to receive any interaction. 
  • Also, tweets that have a hash tag are 55 % more likely to receive a re-tweet
So, findings seem to suggest that two hash tags is the optimum use on Twitter- does one rule fit all? Of course not, that would be all too easy. 
  • Hash tagging on Instagram more may be more value, eleven plus hash tags are likely to get you the most interaction according to the above survey, however this may only assist you in increasing followers and not necessarily in any engagement. (Note: between 2 and 9 there's only small amounts of fluctuation).
  • June 2013 was the month hash tags were finally welcomed to Facebook. Over the short span of time and limited research findings it does appear that posts without hash tags out perform those with; however, depending on your following and personal analysis, it may be safest to personalise your approach with this. It's possible that Facebook users may not be accustom to the use on that platform, but we'll see. 
  • Google + are clever because you don't even have to insert your own hash tag if you don't want to, as they will just pick one for you. What's also interesting is that you can use hash tag's in your comments, which enables you double the opportunity to be found- excellent! 


What's also important: although popular hash  tags can be useful for picking up followers, they have the power to hinder marketing campaigns, as Jawbone found out with #knowyourself
  • Finally, utilising your hash tag on Pinterest may be slightly easier. The easiest area to identify their usability is with their descriptions, as they can be used in the search box. What may be interesting to note is ensuring your tag isn't TOO broad, as that can mean you're washed away amongst all the pins. 
  • Also, not many people are using hash tags in their board descriptions and that may indicate that it is not useful to be doing it. However, as the Pinterest blog points out- as nobody is doing it, it means there's space to get ahead! 



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