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Cost-Effective Solution

Email marketing can be a relatively cost-effective marketing solution, allowing you to reach all of your customers on a regular basis, generally for a small subscription fee to the email service you are using.

Adaptable to B2B and B2C Markets

It can be an effective marketing tool for businesses who work both B2B and B2C, along with being suitable for a range of product offerings and services.

Successful Lead Generation

If lead generation is your goal, we can work with you on your email campaigns on how best we can nourish and foster leads.

Improve Conversion Rates

Through the use of follow-up and automated emails, we have the opportunity to improve conversion rates dramatically. Our team will work with you to ascertain which automations will get the desired results.

Subject Line Optimisation

A subject line will be the reason a customer opens an email. We can use A/B split-testing to experiment with subject line formulae, helping to maximise open rates for the emails you are sending out.

Increase Audience Engagement

Regular emails and communication with audiences to inform them of the business’s latest news has the potential to increase engagement. However, be careful not to overload them with too many emails.

GWS Media of Bristol can help you plan and design effective email marketing campaigns and messaging to get you to the top of people's inboxes (and minds). We offer email marketing solutions that cover design, copy and delivery.

High-quality email marketing is about good-quality content

It's important that you take time to nurture, grow and engage your audience through helpful content and insight. Don't just 'spam' your email list with pointless offers and reminders that you exist. Help people by answering their questions and include them in your ongoing content strategy and conversations.

  • Remember that people are busy and have a lot on their plates, so create emails that delight and engage, not lecture and bore.
  • Make sure your company branding and voice is consistent in your emails.
  • Focus on user-value and quality, not quantity and frequency.

We've got the designers, writers and strategists to help make your emails shine.

How to use email campaigns to map out your business calendar

There are moments when targeted email campaigns can be a great boost to business:

  • When launching a new product or service
  • When sharing special offers & discounts (make these as valuable and as targeted as you can)
  • When sharing company news or events
  • When sharing flagship content

Need to create an email campaign? Struggling to engage your audience?

Want to succeed online?

GWS Media have over two decades of experience in all areas of online marketing work, from logo design and website design and development to copywriting, content marketing, SEO and email marketing. Contact us today for a chat about your project, and we'll be delighted to see if we can help.

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