Content Marketing & Digital Copywriting by GWS, Bristol

Struggling to stand out in a frenetic world of content? Online content is consumed at almost unimaginable rates.

Brand success is being increasingly measured by content consumption and engagement. Brands that tell unique and relevant stories are capitalising on the success of their content. Brands with great content succeed online!

Writing well online can take up a lot of valuable business time, so why not enlist the help of professional writers to help manage your content?


  • Telling real and honest brand stories is better than bland corporate speak
  • Digital copywriting is about user-experience and brand perception
  • Content marketing is a great way to connect with people
  • Quality of content is great for users and great for your brand
  • Content comes in many forms, like copy, infographics and video
  • Digital PR helps raise brand awareness

Find your voice through digital copywriting

You should be creating online content that is real, actionable and on point for your brand. Think about telling a story, not hitting a sales target. By collaborating with our content team, you can start to refine your brand voice and maximise your content efforts.

We'll work collaboratively on large content pieces, or we can write for your brand under your guidance. We'll take our time to get to know you before we start writing to make sure we get the tone just right.

Here's what our digital copywriting services can do for you:

  • Develop your brand messaging in collaboration and conversation with us
  • Identify how to improve your current copy and content, and where to focus your future efforts
  • Measure the performance of your content through metrics and content auditing
  • Create a content strategy that covers all your content channels
  • We'll write keyword-rich copy for users and SEO, and optimise your current website

We also provide 1:1 content strategy sessions in our Bristol offices so that you can learn more about quality of content and what works online (and what doesn't). You'll come away from a session with plenty of advice on how to create great online content and a content calendar that you can follow over the coming year.

How to write online

  • Grab people's attention and format your writing for fast web-reading
  • When writing online, put yourself in users' shoes and answer their questions
  • Don’t repeat the same bland sales pitches over and over again - focus instead on creating useful and helpful content
  • When writing for SEO, it’s important to have an understanding of how search algorithms work so that you can target the most semantically and commercially effective keywords

Read more online writing tips from our blog.

Content marketing & digital PR build online communities

Marketing with words and content is about effective communication. It’s your chance to create useful and relevant content to spread brand awareness. Content comes in many guises, from blog posts to infographics and whitepapers, so think beyond your website to where else your content will have an impact. We can also help you design, write and measure targeted email campaigns.

Benefits of content marketing:

  • Positioning yourself as an influencer in a vertical market
  • Engaging your customers and associates, whilst subtly promoting your products and services
  • Finding and targeting your online audience with relevant and compelling content
  • Digital PR helps spread good stories about your brand to a wide audience

Lost for words? Let GWS help with your content strategy