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Local Visibility

This means boosting your profile online within your local area. The importance of this type of SEO will vary business-to-business in terms of what your business offers. For example, a local tradesman versus an online mortgage advisor.

On-site & Off-site

We will focus on improvements to your site (on-site SEO) and on actions that can be taken away from your site (off-site SEO) such as link-building, both of which can have a positive impact on local SEO.

Community Link-Building

Working with businesses in your local community, whether through partnerships or sponsorships, is a good way of gaining relevant links and boosting the profiles of all the businesses involved.

Local Publicity

We can work with you to leverage any local publicity that may be available, offering creative ideas that may result in more brand mentions.

Google Business Profile

Your Google Business Profile is significant in highlighting your relevant business information to Google. Our team can advise on and refine the many details that can now be included to make your business stand out.

Local Listings

Local business directories and forum pages are another useful way to build up the online profile of your business and show search engines your company’s significance.

Being known in your local area is also about being known in your local area online. You need to make sure that your website is targeted to be locally relevant and that you have a good track record of mentions and reviews online.

A website that isn't connected to a location will be treated with suspicion by people and search engines.

For both national and local SEO, Bristol is a veritable hub of service providers. So which SEO agency should you choose?

Why GWS Media for Local SEO Services?

We at GWS have over fifteen years' experience of serving the search engine optimisation needs of our clients, including local optimisation work.

We pride ourselves on being methodical and on our analytical intelligence.

Our services include:

  • Establishing listings on local directories
  • Establishing backlinks from regional and local business-focused websites and newspapers
  • Creating rich locally-relevant text copy for your website and blog

If you are based in Bristol, Bath, Somerset, Gloucestershire or South Wales, our services come especially strongly recommended thanks to our knowledge of the local culture and directories.

But no matter where you are based, we will do our research and optimise your local SEO. Even clients as far afield as London, Birmingham or Scotland can draw huge benefits from hiring our services.

So why not contact us to let us know your needs? We're eager to hear from you!

Importance of Local SEO and Website Localisation

Local Search Engine Optimisation is all about ensuring that your pages include locally relevant keywords, and that your business is correctly listed as a local business on search engines. Listings will include making sure you take full advantage of Google My Business services, as well as powerful and relevant local directories.

Another facet of local online marketing optimisation is developing a strategy to acquire reviews from local customers, so as to prove to others that you are providing a good-quality service.

Local SEO is important for you if:

  • you sell goods or services primarily in a particular locality (it's also helpful for a national reach too)
  • you want to build up a solid local brand in the surrounding community
  • you are a business that relies on personal recommendations and need to underscore your credibility
  • you need your customers to be able to find your premises easily
  • you want more information about how your website attracts traffic to make your marketing more effective
  • you want to be highly visible online as quickly as possible

Cost-effective Local SEO strategies by GWS Media

We can help you define and carry out a cost-effective local digital marketing strategy that means that you will be able to benefit from local and targeted web traffic. People who are already looking for your products or services in your local area will be more likely to convert into customers. Your strategy may include these measures:

  • Make sure that your business listings are coherent, accurate and unique
  • Engage with your customers online and address any negative reviews in a timely and professional manner
  • Get involved with the local business community, both online and offline
  • Use map listings to help your small or medium enterprise compete with larger multinationals

SEO Articles for Further Reading

Check out our SEO Jargon Buster to learn more about some important SEO-related terms that you may have come across.

See also our extended informative articles:

Need a local online marketing strategy? Want to get more local leads?

Want to succeed online?

GWS Media have over two decades of experience in all areas of online marketing work, from logo design and website design and development to copywriting, content marketing, SEO and email marketing. Contact us today for a chat about your project, and we'll be delighted to see if we can help.

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