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Relationship Building

Having a presence on social media is a way of building strong and lasting relationships with your audience that keep them coming back and eventually lead to a conversion or sale.

Analysis of Performance and Engagement

Performance and engagement on individual platforms can be monitored and analysed to ensure that your business is utilising the time spent on these platforms in the best way possible.

Improve Communication

Speaking to customers directly and getting immediate feedback is a valuable resource and has the potential to inform many areas of your business.  It also means you have the opportunity to pivot or adapt based on feedback you may receive.

Platform Suitability

We can work with your business and assess which platform or platforms we would advise with your goals and targets in mind. Not all platforms will be appropriate for every business.

Tell Your Brand Story

Social media gives you the ability to tell your brand story. Explain the history of how it started, describe the business purpose, share behind-the-scenes content, and let audiences feel like they can really get to know your what your business is about.

Manage Business Reputation

Immediate contact with customers means that should your business ever receive any negative comments or online reviews, these can be resolved swiftly, allowing you to protect your brand reputation.

Sending the right message to your social followers increases brand engagement and customer retention. Social channels can also be harnessed as a lead-generation and customer service platform.

Whether you are engaging with B2B or B2C customers, we can help you get the most out of your campaigns and followers. We'll help you develop a coherent strategy and content curation plan to maximise social return.

We provide strategic advice and social media consultancy as part of our digital marketing packages. With us, you can maximise the return on investment you are getting from using Facebook, Twitter and other social networks.

GWS offers a full spectrum of agency services from our offices in Bristol, from working out a strategy with our clients through to composing and posting carefully targeted tweets.

Serving clients not only in Bristol, Bath, Somerset and the South West, but also in London and throughout the UK, we are always happy for new enquiries, and cherish our long-term client service relationships. 

Integrate social media marketing with the rest of your brand

Go to Facebook, Twitter and LinkedIn to share content, ideas and knowledge - don't bore your audience by repeating your sales pitch. Be clear on what your brand's content strategy is, and what sort of content you want to create and curate through your networks.

Integrating strategy means making sure you are targeting the right platforms and sharing the right content. All platforms have their own specific user demographics, and depending on your business, you may even want to consider Pinterest and Instagram. Social media can be a great marketing tool when integrated with your SEO and digital marketing campaigns.

Here are some of the things that the effective use of these platforms can do for you:

Help you find your brand voice

Create a business network of likeminded individuals and referrers

Promote your website, digital assets and company events

Develop an engaged online audience

Send trust signals to customers and search engines

Generate business leads

Build links back to your site through social bookmarking

Additionally, paid advertising campaigns on Facebook and similar channels can help you maximise the returns on your investment.

Measuring the business value of social media

Make sure that you are seeing added value and return of investment from your efforts.

You should keep an eye on platform-specific metrics, as well as levels of social traffic to your website in analytics. Remember to measure the proportion of new business leads you get to see whether it's working for you as a business generator.

If you haven't been very active in posting, don't expect overnight growth and huge business benefits. Social networking online is a long game. It is about building brand value and contributing to a community, not a platform to hard-sell.

Key benefits of using social networks online:

A convenient and informal way to interact with your customers directly

Provides opportunities to generate new business leads

Can help you diversify your brand voice

Helps you build relationships with other brands and local businesses

Need help with Facebook, Twitter and other Social Media channels?

Want to succeed online?

GWS Media have over two decades of experience in all areas of online marketing work, from logo design and website design and development to copywriting, content marketing, SEO and email marketing. Contact us today for a chat about your project, and we'll be delighted to see if we can help.

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