Which Cosmetic Brands are Breaking the Mould when it Comes to Digital Advertising?
Cosmetic Brands Breaking the Mould
NARS on Pinterest
We've noticed some cosmetic brands are getting a bit savvier when it comes to harnessing online tools for their campaigns. Beyonce isn't the only one to have made big launch announcements through social media over the last few months.
Last year Nars jumped on the Pinterest bandwagon and launched a lipstick range through the platform; we thought the way they did this was clever as it provided customers with the ability to accessorize their new lipstick with other fashion items and then to purchase it straight from the platform.
Dove goes for 'Real Beauty'
Dove included women who weren't models in their video campaigns, attempting to deliver a different message to the portrayals we're used to from the cosmetic industry.
This campaign from Dove provides a brilliant example of a successful online video campaign - for a full case study and more information about the planning of the campaign, The Huffington Post details all here.