Who Wants Half Price Beer for an Instagram Snap? Carlsberg #happybeertime
Instagram has always been a strong contender in the world of apps. It has been reported to be one of the fastest growing global sites with current user stats at 200 million. When you hear of big brands cashing in on this, it's hardly surprising.
The campaign, which is curated by creative agency Konstellation - will initially be trialed in Denmark, but there are vague plans to move it to the UK if successful. A definite strength of the campaign comes from the fact that both the bars and the customers will benefit from the buzz - the customers receive the beer, create the hype on Instagram, and Carlsberg can enjoy being talked about a bit more.
Low maintenance but effective!
It's possible that Carlsberg might face certain set backs or negative press from alcohol awareness charities and organisations (in addition to general press). However, Carlsberg have been very firm in stating that this campaign is focused on promoting the time that people are social together, and not heavy drinking.