Selection of animated logos to inspire you
From a shortlist of 45, our design team has picked out 20 animated logos around the web to inspire you. Please note that these are not the logos of clients of ours and we have no business relationship to any of the companies featured – they were picked purely on design and editorial merits.
Giant Owl
Giant Owl by Alphabetical
Lighthouse No.6
Lighthouse No.6 by Brien Hopkins
Chrome
Swirly Dots for Chrome by Sean Dexter
Facebook Brand Resource Centre by FΛNTΛSY
Instagram Logo Animation by Alex Goo
Pinterest Logo Animation by MaxKravchenko
Tumblr
Tumblr Logo Animation by Ihor Karas
Youtube
Youtube Button Wave by Anton Tkachev
Victor App
Victor App by Vitor Farias
Sweet Crude
Sweet Crude Logo by Fraser Davidson
Fubiz
Fubiz image courtesy of Mattias Peresini
Ikea
Ikea image courtesy of Nikita Melnikov
Sello
Sello image courtesy of Latham Arnott
Shazam
Shazam image courtesy of Oleg Turbaba
Untime
Untime image courtesy of Tony Pinkevich
Firecracker
Firecracker Logo Animation by Latham Arnott
Macaw
Macaw Logo Build by Joe Ski
Oily Circle
Oily Circle by Benrique Barone
Rocketgraph
Rocketgraph Logo Animation by Tony Pinkevich
What is a logo?
A logo is a representation of a company or other organisation in a stylised graphic design format. Logos are a key part of corporate branding because they are a visual token of company identity, and carry subliminal messaging regarding the nature and values of the business. Virtually all businesses that are represented in printed stationery or advertising, or which have an online website, have a logo.
What is an animated logo?
An animated logo is a logo whose graphic design is not static but moves in real time through a sequence of changes, typically spanning seconds rather than minutes or hours. Animated logos do not work on static print media but can be made use of in video advertising and on websites.
In the past few years, there has been a rapid increase in the availability and sophistication of graphical animation utilities available to designers, so more and more companies are choosing to commission animated logos.
Advantages of animated logos to business
Animated logos have the basic advantage that their motion attracts viewer’s attention to them, making them more memorable and engaging than static ones.
The effort, time and graphic design expertise that goes into animating a logo can also serve as a positive psychological signal to prospective clients in a number of ways, including by serving as an indicator of:
- Dedication to going that extra mile in one’s work to create outstanding results for the client
- A high level of creativity and originality
- A high level of technical skill and its application to the design and execution of a project
- An eye for innovation and for staying at the forefront of new trends and developments
- A cutting-edge sense of style that, when applied to work for you, will be reflected in that work.
So if you’ve been inspired by something you’ve seen above and feel an animated logo would really add that little bit extra to your graphics why not check out our Branding and Corporate Design service, which includes animation? We’d love to hear about your new idea and help you to make it a reality.
