Social media: Girl's or Guy's game?
This may come as a surprise, but according to Brandwatch, there are more women on social media than men.
Studies reveal that across all the main social media platforms, Facebook, Twitter, Instagram and Pinterest - 30% of women check their socials daily compared to 26% of males.
Additionally, apparently women interact with brands a lot more than men, and 58% of online news readers are also female.
There are more woman accessing their socials on their smart phones and tablets, in addition to paving the way to visually orientated social sites such as Instagram, Pinterest and Tumblr (which also happen to be the three fastest growing social networks at present).
Pinterest appears to be leading the pack when it comes to visual sites, and its value for ecommerce sites has been cited often.
If the stats are telling us that 33% of US females are using Pinterest compared to 8% of guys, should brands be considering gender more when they post to these sites?
Tweet us and let us know what you think.
Have you seen similar trends in your experience?
What do you want from social media and what do you think might be coming?