And have you ever tried to buy sumac berries in London? Our clients Find That Ingredient have...It’s always a pleasure researching new markets for our varied search engine promotion accounts; there’s always something new to learn. As Drew Hawkin's post mentions (see below), you should always take a step back and look at the broader links between your online marketing strategy- no doubt, you can spend your time more productively if you give it just ten minutes thought.
In this week’s round-up,
What do you think of the redesign of Digg? We’re not going to weigh in any further into the impassioned debate about whether the redesign is anti-democratic or “breaks the convenant” of its promises...but the response has been interesting in itself, as The Guardian writes.
- Are you a social media marketer? Take a step back and gather your thoughts. Drew Hawkins assesses the role of the online marketer and reminds us all of the importance of strategy and direction.
- Next: Think about your marketing material. Is it so wordy, people nod off while reading it? Arik Hansen notes: “brands want to talk about themselves an awful lot....but as an advertiser, you have about 3 seconds to grab the driver’s attention, relay one quick key message and a call to action.” Worth remembering.
- Watch out- your Facebook page may be coming across as narcissistic. Do your photos depict you with friends- or you posing in favourable lighting?
- In other news.... a British council has taken the hard approach on dog owners.Will swearing encourage them to scoop?
- Lastly, some visual calm. Using Google for good, or at least art: Jeffrey Tribe has discovered faces in our coastline.
Take care, and we'll be back next week to see what you thought of our introduction to selling ethical and green products on the web.
