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Weekly Round-Up: Klout, Target Audiences & Bike Design

23rd September 2011
GWS Team
Lovely product concept design - write a bike


As we mentioned on the blog this week, last weekend we were pleased to see how our client, Bristol-Based healthcare charity Above & Beyond has assisted the Bristol Eye Hospital.

We had a busy week with the promotion of exotic meat specialists Gribble's Butchers and corporate filmmakers Aspect Film and Video.

We've also gone live with the website we designed for Consulting Structural Engineers, Rise Structures.


Here's what's been catching our eyes this week:


Businesses using social media

On the blog last week we did a post on the usefulness of social media metric Klout in providing an opportunity to check how you are perceived through social media (and whether this matches how you want to be seen).

This week we've seen more interesting articles on the subject, both suggesting that while Klout isn't the most accurate of metrics (in terms of your Klout score), it is still useful to businesses.

One discusses the gap between user expectation and Klout's delivery, and the importance of context and relevance to interpreting Klout.

The other discusses gaming the system as a marketing strategy, from the perspective of engaging customers. 

From Social Media Examiner there's an interesting article on 5 ways to optimize your Facebook page, covering both how to organize layout and analyse your performance.

Tips to help you define your blog's target audience, including how to write for your demographic and knowing your competition.


Art & Design

This week the BBC has unveiled their new website, currently in beta stage.

Creative Review had an interesting post on the design of the site, particularly focusing on the main carousel feature and their aim to promote intuitive navigation of the site, building on the increase in use of touch screens and the swiping motion associated with them.

We like the uncluttered feel of the page in comparison with the current website; the layout seems to make navigation to other areas more intuitive, while the subtle colour coding helps pick out the type of news and content.

BBC - new site


BBC - current site


This week on Mashable we enjoyed this infographic comparison between how the internet was used in 1996 and now.

Most startling is the contrast in design demonstrated by the illustrations.

For fans of design and of bikes, we love this design concept that personalises your bike: write a bike.


Bristol Events

Talking of bikes, this week Bristol Cycling Festival has been running all sorts of events, from group rides to bicycle dating and play sessions.

The Festival continues through the weekend with a cargo challenge, 2-wheeled drive-in cinema and much much more.

Also this weekend in Bristol is music / comedy / theatre / art / circus festival Brisfest, which takes place in venues scattered along the Harbourside, with the main hub in Millennium Square and Lloyd's Amphitheatre, and the Arnolfini's 50th Anniversary weekend.

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