Skip to main content

Local Marketing, Creative Content and Optimisation

Retail Sale
SEO, Marketing
Lead time
20 weeks
Working relationship
6 years

JMI Bathrooms creates outstanding bathrooms, and kitchens that form the centrepiece of a home. With their teams of in-house tradesmen, work is properly coordinated, and quality is ensured. Whatever requirements you have for a kitchen or bathroom refresh or transformation, they can help.

Bathroom and kitchen suppliers growing online

A leading bathroom and kitchen designer headquartered in Bristol wanted to raise their online profile, and generate more website visitors and leads.

JMI Kitchens and Bathrooms wanted to showcase their innovative designs, attract new customers to their showrooms, and increase website enquiries to support their continuing growth by word-of-mouth recommendation.

Local search engine optimisation, content marketing and on-page optimisation

  • Optimisation of pages for users and for search engines
  • Growing brand presence with citations
  • Creative branded content including design guides and infographics improved on-site user experience and built links
  • Reviews were carried out to enhance the user experience

Organic search dominates new business leads

A high proportion of new business comes through the website with significantly increased online visibility both in search engines and other online traffic sources.

A combination of great content and user experience has improved site engagement metrics, including bounce rates and the average time on site.

Want to succeed online?

GWS Media have over two decades of experience in all areas of online marketing work, from logo design and website design and development to copywriting, content marketing, SEO and email marketing. Contact us today for a chat about your project, and we'll be delighted to see if we can help.

Start a project