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Bookkeeper Website Usability Redesign

Web design, Development
Lead time
10 weeks
Working relationship
10 years

BookCheck provides timely, accurate bookkeeping services with a twist - they also offer full management accounts, to help businesses improve profitability and efficiency, and identify areas that need improvement. They also provide a reliable payroll service for companies and accountants.

National bookkeeping firm drives more leads

BookCheck provides outsourced bookkeeping, management accounts, payroll and auto-enrolment. Proper management information enables organisations to increase profitability and enhance growth.

The website needed to provide the visitor with information to enable them to see the advantage of using BookCheck.

It was vital that the value-add of providing management information together with bookkeeping was highlighted and made easy to understand.

Emphasis on bookkeeping business benefits

The website now highlights the extensive business added-value that BookCheck provides to clients..

The design strategy was user-focused:

  • The website answers all critical client questions and why they should combine Bookkeeping with Management Accounts
  • The copy and visuals highlight business benefits
  • Interactive elements and calls to action encourage users to engage with key services and capture leads
  • Contrasting colours draw in the eye

Rethinking bookkeeping

  • The website clearly outlines positive business outcomes from BookCheck's services with facts and figures
  • Key selling points like the free Bookkeeping HealthCheck are highlighted on the home page
  • The site is informative and inviting, encouraging business owners to explore the benefits of BookCheck's services

Want to succeed online?

GWS Media have over two decades of experience in all areas of online marketing work, from logo design and website design and development to copywriting, content marketing, SEO and email marketing. Contact us today for a chat about your project, and we'll be delighted to see if we can help.

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