Email campaigns are still one of the most effective marketing tools
Writing good emails is an art. Email is a great way to find people and engage with your audience, but you are going to have to fight hard for their attention.
Email marketing is cost-effective and can be outsourced or managed in-house
Emails work for both B2B and B2C products and services
Email is a great lead generation tool
Follow-up emails can dramatically improve conversion rates
Your subject line will make or break your open rates
GWS Media of Bristol can help you plan and design effective email marketing campaigns and messaging to get you to the top of people's inboxes (and minds). We offer email marketing solutions that cover design, copy and delivery.
High-quality email marketing is about good-quality content
It's important that you take time to nurture, grow and engage your audience through helpful content and insight. Don't just 'spam' your email list with pointless offers and reminders that you exist. Help people by answering their questions and include them in your ongoing content strategy and conversations.
- Remember that people are busy and have a lot on their plates, so create emails that delight and engage, not lecture and bore.
- Make sure your company branding and voice is consistent in your emails.
- Focus on user-value and quality, not quantity and frequency.
We've got the designers, writers and strategists to help make your emails shine.
How to use email campaigns to map out your business calendar
There are moments when targeted email campaigns can be a great boost to business:
- When launching a new product or service
- When sharing special offers & discounts (make these as valuable and as targeted as you can)
- When sharing company news or events
- When sharing flagship content