We research and assess which marketing and social platforms may be best utilised for the country that you are entering or targeting. We understand the time cost associated with these platforms, so would only recommend something if it is completely relevant.
With all campaigns, monitoring and optimisation is a crucial part of the ongoing process. This also applies to tailoring campaigns to individual target markets. In order to be successful, these will need to modified for the audience.
Content will also need to be adapted depending on the country, since what may be suitable in one territory might not be in another. We can work flexibly around these requirements, adapting our style for SEO success on a global scale.
Country traditions and values will influence how a business needs to market itself to each national audience, which could require both small and large adaptations to satisfy local needs. Our team will be happy to work with you to make this a reality.
Some businesses will require marketing that can be understood in many languages. If your business is international, this will no doubt be the case. We have experience working with translators in order to make this a reality.
Through the use of appropriate messaging and imagery for the country you are targeting, while staying relevant to your business, you can enhance your cultural appeal.
We have extensive experience building multilingual sites and have found that working on the multilingual aspect alongside the localisation angle achieves the best results, as these go hand-in-hand.
A fully localised website will be attractive to a new audience and help your business to successfully enter that market. We can work with your team in order to identify what parts of your existing site would benefit from being localised.
Website localisation is about adapting your website to a local audience. It should have the same appeal in every location as in the one it was first designed for.
If you are looking to grow your business and delve into new markets, reaching out to these audiences in their own language is a great way to connect.
The team at GWS Media has over two decades of experience in all areas of online marketing work, from logo design and website design and development through to copywriting, content marketing, SEO and App development. Creating successful online platforms that work for your business is our core activity, so why not contact us today for a chat about your project.