Consent Mode is a system developed by Google to ensure that web users’ cookie preferences, as set in third-party cookie consent banners, are properly implemented by Google services such as Google Analytics and Google Ads. 

In practice, this means that the behaviour of Google’s tracking tags is modified by those preferences, to the point that they are deactivated when users have not opted in to them. 

Consent Mode was first established in 2020 and was substantially revised in the guise of version 2, which was launched late in 2023. 

There are two main areas of considerations that affect the amount of simultaneous web traffic your website can handle.

The first would lie in the technical configuration of your hosting service, and to some extent you will get what you pay for in this respect, so it is worth shopping around for a hosting package that meets the needs of your website now and in the near future, allowing for expected growth in web traffic and active users, but without costing you more than you actually need to pay to meet those needs.

Should you use AI chatbots like ChatGPT for copywriting?

Throughout 2023, there has been much discussion in marketing circles of the potential uses of artificially intelligent chatbots to assist in copywriting. ChatGPT has rarely been out of the news, and one of the areas in which it has most scope to disrupt existing workflows is in content research and creation.

Back in the Spring, we ran the first part of our review of Chat GPT 4.0, analysing its responses to a selection of four moderately challenging questions on topics of famous philosophers, Italian cultural history, British political history and science.

We now bring you the long-awaited second part of our review of its capabilities, analysing its responses to four more questions of varying difficulty level. Read on to see how it fared on questions about the environment, herbalism, industrial design and a range of early home computers!

Since the early days of social media on the Internet, nearly all prominent networks have been run on the basis of free access and account membership for all users, with the business model based chiefly on advertising revenue.