After the initial introduction of AI large-language models in 2022, ChatGPT was launched by OpenAI in November of the same year, and other advanced AI chat bots have since followed. Gemini, formerly known as Bard, was launched by Google in March 2023; Claude from Anthropic also appeared that month; and Ernie from Baidu was unveiled in August 2023. Take-up was rapid, with huge growth in user numbers over 2023.
Like many festivals and holidays throughout the calendar, the run-up to Christmas is a time when consumer-oriented retail and service businesses tend to ramp up their marketing efforts in order to capture seasonal spending and present purchases. How this is best achieved will depend on the type of business; many use their websites to spread some festive cheer and tempt in customers with Christmas on their mind.
We provide a cost-effective way of maintaining and enhancing your legacy website, so you can keep using it beyond the point at which it would normally have to be replaced. This means you can consider redevelopment on a timescale that suits your needs.
We will work within the requirements and constraints of your legacy system - all legacy sites have their own features and typically feature some custom code. We will get to know it in detail, so we can work efficiently with your site.
We have extensive experience with a variety of legacy systems and their quirks and challenges. Our team has the technical knowledge to get older website systems working and keep them secure.
Performance issues can result from a website becoming outdated and overloaded with historical content, assets and data. Improving load metrics, speeding up your legacy system and generally enhancing usability can prolong the useful life of your site.
Older websites and legacy systems are prone to security issues. We have experience in helping to address those issues and know how to mitigate the risks of running older code or content management systems, as well as how to fix security issues.
Refactoring of code means rewriting it to improve its structure without modifying its behaviour. This can help make your older websites easier to develop and maintain. When this is the appropriate action, we are happy to refactor outdated code. This can prolong the life of your site before an upgrade is needed.
We can modify the theme to update the look and feel, and change the functionality of a website to add new features.
Custom PHP-based applications need a high level of expertise in order for their functionality to be maintained. We’re able to assist with a number of these frameworks including Laravel, Yii and Symfony – even where the code is out of date.
The team at GWS Media has over two decades of experience in all areas of online marketing work, from logo design and website design and development through to copywriting, content marketing, SEO and App development. Creating successful online platforms that work for your business is our core activity, so why not contact us today for a chat about your project.