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10 Tips for Success with WooCommerce for your Business

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12th February 2025
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Author
GWS Team

10 Tips for Success with WooCommerce for your Business

What is WooCommerce?

WooCommerce is a popular extension to the most common website content management system in the world, WordPress. It transforms your WordPress site into a capable ecommerce system. Developed and launched in 2011, this easy-to-install plug-in is free if you don't need the extra features provided by paid add-ons. It is used by businesses and not-for-profits to manage online shops of widely-differing sizes, giving them the ability to sell products online.

SEO Best Practice Guide for 2025

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Date
16th January 2025
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Author
GWS Team

SEO Best Practice Guide for 2025

In this overview, we will discuss some basic SEO methods and best practices for updating content on your website in 2025. If you have a requirement for additional support, please get in touch.

How AI-generated content is displacing human-made content on the web

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Date
11th December 2024
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Author
GWS Team

How AI-generated content is displacing human-made content on the web

After the initial introduction of AI large-language models in 2022, ChatGPT was launched by OpenAI in November of the same year, and other advanced AI chat bots have since followed. Gemini, formerly known as Bard, was launched by Google in March 2023; Claude from Anthropic also appeared that month; and Ernie from Baidu was unveiled in August 2023. Take-up was rapid, with huge growth in user numbers over 2023.

5 ways to celebrate Christmas on your website

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Date
4th December 2024
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Author
GWS Team

5 ways to celebrate Christmas on your website

How websites are celebrating Christmas this year

Like many festivals and holidays throughout the calendar, the run-up to Christmas is a time when consumer-oriented retail and service businesses tend to ramp up their marketing efforts in order to capture seasonal spending and present purchases. How this is best achieved will depend on the type of business; many use their websites to spread some festive cheer and tempt in customers with Christmas on their mind.

Cost-effective Maintenance

Cost-effective Maintenance

We provide a cost-effective way of maintaining and enhancing your legacy website, so you can keep using it beyond the point at which it would normally have to be replaced. This means you can consider redevelopment on a timescale that suits your needs.

Custom Solutions

Custom Solutions

We will work within the requirements and constraints of your legacy system - all legacy sites have their own features and typically feature some custom code. We will get to know it in detail, so we can work efficiently with your site.

Legacy Systems Expertise

Legacy Systems Expertise

We have extensive experience with a variety of legacy systems and their quirks and challenges. Our team has the technical knowledge to get older website systems working and keep them secure.

Performance

Performance

Performance issues can result from a website becoming outdated and overloaded with historical content, assets and data. Improving load metrics, speeding up your legacy system and generally enhancing usability can prolong the useful life of your site.

Security

Security

Older websites and legacy systems are prone to security issues. We have experience in helping to address those issues and know how to mitigate the risks of running older code or content management systems, as well as how to fix security issues. 

Have a project you'd like to discuss?

The team at GWS Media has over two decades of experience in all areas of online marketing work, from logo design and website design and development through to copywriting, content marketing, SEO and App development. Creating successful online platforms that work for your business is our core activity, so why not contact us today for a chat about your project. 

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