CTAs or calls-to-action are a marketing tool that can be used on a web page, within an email marketing campaign, in an advertisement, or in any other...
When people hear ‘bespoke software’ the normal reaction is concern over what that will cost. In this article, we consider where bespoke software may...
What is a Member Website?
In the broadest sense, a member website is any in which sign-up with an email address to establish a registered account is...
There are many ways to use the internet to make money. This short guide outlines a few of the most common and effective ways to monetize your online...
What is a Multilingual website?
A multilingual website is any website whose content is displayed in more than one language. While ideally this would...
What are cookies?
Cookies are a way for websites to track users’ activity and store information about them. That could be items in their basket on an...
How to Sell Goods and Services Online: a Guide for New Businesses
If you are just starting out in business, then whether you have physical goods or a...
What is digital transformation?
You may have heard the term digital transformation, often abbreviated to DT or DX, in lots of different contexts. It...
Google Analytics 4 (previously known as App + Web) launched in October 2020 as an upgrade to the Universal Analytics application, better known simply...
With the increase in demand for businesses to sell online throughout the last 18 months, the concept and functions of the payment gateway have become...
We explore how implementing a member site can transform your business.
A member website? So what exactly does that mean?
In the broadest definition,...
With the number of global email users reaching 4 billion in 2020, email marketing can be a very successful, proven way of marketing to your customers...
Since the 2010s, video has become an increasingly important staple of the online browsing experience.
Long gone are the heady days of the late 1990s...
LinkedIn content creation is up 60% compared to last year.
Engagement is also up, with many more users interacting, sharing and commenting on content...
We know how difficult it is to stay on top of the ever-changing algorithms that influence search engine positioning.
As frustrating and confusing as...
It’s still early in 2020, but we decided to have a check on which of the articles on GWS Media and GWS Robotics are attracting the most views.
So we...
What are the Different Types of Website?
There are many different types of website; and while any attempt to categorise them is bound to be imperfect...
16 stock photography websites reviewed
In this review, we offer an outline presentation of sixteen stock photography sites available on the Internet...
Attract more clients with better SEO: Here’s how...
Part 1: What is SEO and why do I need it?
If you have a website used for business, there’s a good...
Have you ever wondered what software today’s graphic designers and web designers keep in their toolkits, and what it actually can do?
This month, we...
First things first - is your website mobile friendly?
Find out now with Google’s mobile and site speed test.
(If it isn’t, read on for why you should...
It’s been a busy start to the year in the Google Zoo.
Google’s Penguin 4.0 is expected in March 2016, and in early 2016 Panda finally became part of...
Today Google sent out a mass broadcast to website owners warning them of the consequences of repeatedly breaking the Google Webmaster Guidelines.
The...
Following on from a blog post last month on Mobile Un-Friendly Site Warnings, Google is testing a new “slow website” warning feature.
Why is Google ...
Last week we looked at the layout of Blogger, offering some tips on things you can add to your blog and how to arrange them.
This week we will offer...
Over the past several weeks we've been looking at the design of social media sites, focusing on Facebook, Twitter and Google Plus and thinking about...
Good e-commerce sites should be as smooth-running, aesthetically pleasing and easy to navigate as their bricks and mortar counterparts.
Here we look...
Following on from last week's post emphasising that the key to keeping visitors was to make their online experience easy and enjoyable for them, we'...
Last week we wrote a post with 3 Tips for Redesigning a Website, which focused on the kinds of things to bare in mind from a design perspective.
As a...
Web Design Case Study: Mensa International
As our recent posts looking at green websites and charity websites from a design perspective have received...
Welcome back to GWS Media’s multi-part blog series about great web design for charities.
We’ve already talked about how to communicate your goals to...
Following up from our previous post about how to orient your ethical website at the right market, here's the first a short series of posts showcasing...