Before we delve into the future of blogging, let’s go back to the start and look at how blogging began. Justin Hall is credited with starting the...
CTAs or calls-to-action are a marketing tool that can be used on a web page, within an email marketing campaign, in an advertisement, or in any other...
What is a Member Website? In the broadest sense, a member website is any in which sign-up with an email address to establish a registered account is...
Introduction We at GWS Media love Bristol, and we’re proud to call it home. It’s a vibrant city which is home to some absolutely huge names in...
In this article, we give links to our Top 40 most-viewed articles on GWS Media and GWS Robotics from January 1st to December 5th, 2021. We also...
We have taken an up-to-date look at the most viewed articles on GWS Media and GWS Robotics in the past year (17th June 2020 - 16th June 2021). The...
We’re looking at all the ways in which you can make your website sing for both your customers and any potential customers. Win them over with the...
1. Use the right file type The best file format type to use will depend on the subject and purpose of the image. Product images (that you may take...
Since the 2010s, video has become an increasingly important staple of the online browsing experience. Long gone are the heady days of the late 1990s...
Reviews Build Brand Awareness The reputation of a business can make the difference between whether it can maintain longevity and success over its...
Ten fun websites to get Children in the Christmas Spirit If you are here to see the videos of the GWS team in our Christmas attire, please click here...
Google Ads (formerly Google AdWords) is Google's own online advertising platform. Have you heard of it but haven't yet delved into using it? Using...
1. Too much text Including too much copy throughout your site can result in it being unpalatably text-heavy. Users are unlikely to read long pieces...
The definition of branding is ‘the promotion of a particular product or company by means of advertising and distinctive design.’ Essentially it...
In 2019, 79% of UK adults owned a smartphone. With that in mind, creating an app to reach your current customers on their device and to expand your...
Within part one of this article, we explored the best ways to use LinkedIn as an individual. As well as there being plenty of opportunities for...
LinkedIn content creation is up 60% compared to last year. Engagement is also up, with many more users interacting, sharing and commenting on content...
In the 2020s and beyond, demonstrating sustainability is likely to be a key to credibility with environmentally conscientious consumers. One of the...
7. Research your facts thoroughly and carefully The Internet is packed to the gills with blogs, and there are usually many competing articles on...
1. Include relevant keywords in headings and subheadings There are multiple benefits to including relevant keywords in both your main heading and...
We know how difficult it is to stay on top of the ever-changing algorithms that influence search engine positioning. As frustrating and confusing as...
It’s still early in 2020, but we decided to have a check on which of the articles on GWS Media and GWS Robotics are attracting the most views. So we...
Email is a staple of 21st century home and office life and was used by 86% of British adults in in 2019.[1]. In fact, without an email address,...
Twelve Signs you Should Upgrade or Replace Your Website   1. The design is not adaptively responsive to a full range of modern screen resolutions....
In this article, we’ll take a look at the ten most popular content management systems today, showcasing the market-leading platforms for building...
How to share large files When it comes to sharing large files with business contacts, it’s advisable to think twice before emailing them as...
In this second part of our article, we explore ten more common types of website, including many that are not strictly business-related.   11....
What are the Different Types of Website? There are many different types of website; and while any attempt to categorise them is bound to be imperfect...
Selection of animated logos to inspire you From a shortlist of 45, our design team has picked out 20 animated logos around the web to inspire you....
16 stock photography websites reviewed In this review, we offer an outline presentation of sixteen stock photography sites available on the Internet...
Attract more clients with better SEO: Here’s how Part 2: What is on-page SEO and what is off-page SEO? What is on-page SEO? In its more literal and...
Attract more clients with better SEO: Here’s how... Part 1: What is SEO and why do I need it? If you have a website used for business, there’s a good...
Digital Copywriting Dos and Don’ts A Best-Practice Guide to Copywriting in Digital Marketing What is the role of a Digital Copywriter? A digital...
It’s been a busy year at GWS Media, and quite a few new articles have been written and posted on the site in that time, some of them attracting...
What you should know about GDPR In the past couple of months, we have been contacted frequently for advice related to GDPR. We’ve also noticed that...
Have you ever wondered what software today’s graphic designers and web designers keep in their toolkits, and what it actually can do? This month, we...
Principles of Landing Page Design for PPC Campaigns   1.    Efficient Conversion The first principle to keep in mind is that the main aim of a pay-...
In a recent article, we discussed the history of social media on the Internet and its precursors. In this follow-up article, we take a look at the...
Improve Your Website with FAQs: a Digital Strategy Guide   FAQ stands for Frequently Asked Questions. FAQ pages have been a popular feature of...
5 of our favourite high-tech companies in Bristol Bristol and the South-West of England have become home to a significant concentration of modern...
How to Work with Web Designers: a Guide for Business Clients We here present a brief checklist of guidelines worth bearing in mind when you liaise...
Google search algorithm updates codenamed ‘Fred’ Written by Philip Graves and David Graves, GWS Media, April 12th 2017 There has been a especially ...
Originally written by Philip Graves and edited by David Graves, 20th March, 2017; amended and expanded in consultation with Jonathan Downing and...
We enjoyed exhibiting our social robot Pepper at Business Showcase SW at the Ashton Court Stadium, Bristol on Wednesday, October 5th, 2016. Now in...
The old days of the Art Director and the Lead Copywriter may be behind us, but designers and writers still need to work closely together. How can you...
Bella from Skylark Media takes us through the importance of storyboarding, and explains how a good storyboard can help establish the sequencing and...
Writing for an online audience is rewarding. But does successful online writing follow a formula? Yes, kind of. It's not about formulaic writing, but...
Running a blog for your business? Feeling uninspired about your next post? Want to learn more about SEO, keyword research and how to get more traffic...
Blogging is often an integral part of a B2B marketing strategy. It is easy to see why; but with so much ‘blog noise’ out there, there is a risk that...
The view from Bristol Bridge, Winter 2013   With the long winter finally behind us, last weekend was the perfect start to a summer of...
The GWS team in the Bristol Post this week   Bristol Guide App Spring is not quite in the air yet, but it is tantalisingly around the corner as we...
As 2012 draws to a close, we thought we'd take the opportunity to look back on a year of blogging here at GWS and share some resources you might...
Image by: 05com   What is Link Bait? Did the title of this blog post catch your attention? Did the picture catch your eye? Did the idea of 'link...
Moscow State Circus by Rictor Norton & David Allen   We were very impressed with all the fit and determined runners who took part in the...
Bristol's Street Art Festival 'See No Evil' With Bristol's spectacular Street Art Festival ready to return in an explosion of colour and creativity...
We are looking forward to all the festivals and events Bristol has in store for us throughout August, including the See No Evil Street Art Festival...
Blogging for business is a productive way of creating content, establishing your company's image and adding to your online visibility. While...
It might have been raining all week in Bristol, but fortunately the only flooding going on at the GWS Media office has been the amount of enquiries...
For the final installment in our blog design & advice series, we want to look at some blogs we think are doing a great job in terms of design...
Over the last couple of weeks, we've featured posts on blog layout and on blog customisation, with various tips and advice on each. This week, we...
Last week we looked at the layout of Blogger, offering some tips on things you can add to your blog and how to arrange them. This week we will offer...
Layout in Blogger   After our series on the design of social media sites like Facebook, Twitter & Google Plus, we got to thinking that...
Last week we wrote a post with 3 Tips for Redesigning a Website, which focused on the kinds of things to bare in mind from a design perspective. As a...
A fairly common Bristol sight: Casualty filming near our offices this week   This week we've been hard at work finishing the latest version...
As the days get, longer the GWS team has been even busier than usual, working on a new site for a chilled packaging provider and an interesting HTML5...
Last week we focused on leaving comments on blogs: why it's such a good idea and how to do it most effectively. For our final post in this series on...
So, we've set out some key reasons why commenting on a blog can be useful, and crucially, interactive marketing tool, but how do you do it? Many...
Over the next week or so, we've got a short series of blogs for you, all on the subject of commenting on blogs.   Why comment on blogs? 1. It...
While businesses are increasingly catching on to the benefits of blogging, their SEO (Search Engine Optimisation) efforts often remain limited to the...
Although creating videos and putting them on a YouTube channel might not be possible for every company, it can be a fantastic way of creating...
Blogs are online journals - dated entries discussing anything from the state of the economy to new product launches. Blogs can be used to...