Attract more clients with better SEO: Here’s how Part 2: What is on-page SEO and what is off-page SEO? What is on-page SEO? In its more literal and...

Digital Copywriting Dos and Don’ts A Best-Practice Guide to Copywriting in Digital Marketing What is the role of a Digital Copywriter? A digital...

What you should know about GDPR In the past couple of months, we have been contacted frequently for advice related to GDPR. We’ve also noticed that...

Principles of Landing Page Design for PPC Campaigns   1.    Efficient Conversion The first principle to keep in mind is that the main aim of a pay-...

Improve Your Website with FAQs: a Digital Strategy Guide   FAQ stands for Frequently Asked Questions. FAQ pages have been a popular feature of...

How to Work with Web Designers: a Guide for Business Clients We here present a brief checklist of guidelines worth bearing in mind when you liaise...

Originally written by Philip Graves and edited by David Graves, 20th March, 2017; amended and expanded in consultation with Jonathan Downing and...

The old days of the Art Director and the Lead Copywriter may be behind us, but designers and writers still need to work closely together. How can you...

Writing for an online audience is rewarding. But does successful online writing follow a formula? Yes, kind of. It's not about formulaic writing, but...

Blogging is often an integral part of a B2B marketing strategy and it is easy to see why. But with so much ‘blog noise’ out there, it is easy for...